
The threat of negative press can make for a powerful negotiating tool, as a former East Atlanta resident learned after successfully taking on the world’s second-largest clothing retailer — -with a powerful assist from social media.
The saga began last month, when friends directed amateur folk artist Tori LaConsay, now living in Birmingham, to products sold on H&M’s UK website that featured a design strikingly similar to one she created in 2008.
LaConsay’s utilitarian creation, featuring “You Look Nice Today” painted in black letters on a white canvas with a red heart in the corner, originally appeared on a sign on East Atlanta’s main thoroughfare, Flat Shoals Road. For more on the Atlanta Journal Constitution story, click here.